Adblock Plus: Now With Ads!

Tech and Science News: Adblock Plus: Now With Ads!

Remember when you got tired of dealing with ads on all that free content you consume and installed Adblock Plus? Good news! They know what you REALLY want: ads! That's why, instead of showing you the ads the creators benefit from, they'll show you their own ads that THEY benefit from! Do we sound bitter? Can't imagine why.

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Comments (56)

  • RiverRunning

    9 months ago

    It should be pointed out that although ABP default to having ads on you can uncheck a check mark and it takes them off - I'm guessing their conversion rate isn't going to be that high once people work that out...

    Also I do use ABP but I also unblock the sites of content creators I like; impress me and you get unblocked and then if I discover you are trying to ruin my browser with your ads you are blocked and I'm not coming back.

    To be honest causing my browser is the main reason I turn off ads, I've never clicked them even before ad blockers but my up-to-date firefox just doesn't handle a lot of the crap out there... there are enough websites that slow it down just from trying to run their bloated site on my browser, nevermind once ads are enabled. I also hate the tracking so I also run an external-site blocker - blocks links to other sites than the one I'm browsing... tends to block a lot of ads straight off but also blocks almost all the tracking crap *yay* - makes things run so much faster as I recently discovered when I had to reinstall my box and run firefox with no addons for a few days... I can't handle that - the Minecraft site is slower than a similar site would have been on dial-up!?!

  • wrayman FIRST Member Star(s) Indication of membership status - One star is a FIRST member, two stars is Double Gold

    9 months ago

    Quick question, are these ad companies paying for VIEWS or CLICKS? I think RT has a much better system of including ads INSIDE the content via sponsorship deals but that isn't possible for new creators with no following. I can honestly say I've never intentionally clicked an advert in my whole life, I'm not so easily distracted that a pretty picture lured me away from what I was doing to go buy something.

  • ProfessorBaegel

    9 months ago

    is Ashley standing on a stool or is Gus on his knees... cause they arent normally this close in height XD Gus is like 6'3" or something... i saw him at RTX and he was way taller than Ashley is...

    • kylebelerin FIRST Member Star(s) Indication of membership status - One star is a FIRST member, two stars is Double Gold

      9 months ago

      They have several boxes of different heights that they stand on when they do reads to try and get everyone a similar height so they can fit into camera frame. So Ashley can be a similar height as Gus or Gilby when they are together, or Jeremy can stand on one to be the same height as Ashley if he's in one. 

  • Stoopy FIRST Member Star(s) Indication of membership status - One star is a FIRST member, two stars is Double Gold

    9 months ago

    I just prefer the whitelist approach to adblocking. If a site has unobtrusive ads they make the list. Sorry random shitty website but if you have popups and redirects you are getting blocked. I also love when there is a means to directly support my favorite content creators through merch/donations/subscriptions ect.

  • feelingblue FIRST Member Star(s) Indication of membership status - One star is a FIRST member, two stars is Double Gold

    9 months ago

    Guess who just installed ublock.

    <--- This Guy

  • Marhunter FIRST Member Star(s) Indication of membership status - One star is a FIRST member, two stars is Double Gold pyro-enthusiast

    9 months ago

    i only have ad block to use when a website has ads that actively cause my browser to crash and die...

    a good example being some wiki pages (the dark souls wiki is a good example as i recently had to fight with it before just giving up) where the 50 in browser video ads and banner ads caused the browser to crash within 5 minutes every time the site was pulled up.

    outside of situations like those i rarely actually activate it. i just wish the people making the ads would stop with the REALLY obnoxious ones, if those weren't around i wouldn't even be bothered enough to download the add on. seriously, what was wrong with plane ol' non animated banner ads? why did you (not RT, ad creators) have make video ads that play automatically, animated banner ads with so many effects and transitions that it slows the browser down just loading it, and freaking music ads that auto play unmuted by default and are hidden somewhere on the page?!

    all that being said, that whole "hey we need ad money too so we're just going to give you ads even though the whole reason you use our product is to get away form them" is more than a bit hypocritical

  • CreepyStains FIRST Member Star(s) Indication of membership status - One star is a FIRST member, two stars is Double Gold

    9 months ago

    Good thing I use Ublock (though I also subscribe so I'm not hurting your business model kappa). I prefer the paywall model and welcome it. I can't argue that I've never watched a youtube video with ublock on, but I'm really against anything about me being sold autonomously to other third party companies, including my eyeballs (there are reasons for this I won't get into). When I look at someone's content, I'm granting them limited use of my eyeballs. If they want me to look at ads, they must craft the advertisement intelligently within the content. Now the business model ABP uses is even worse, for the reason described in this video.

  • Clarus_Nox FIRST Member Star(s) Indication of membership status - One star is a FIRST member, two stars is Double Gold

    9 months ago

    I use an adblocker primarily for the aforementioned malware that one can get through ads. If it is a site I trust, I white-list it. Roosterteeth and related domains being one of them. I have noticed on other sites I use I see ads for the rt store and AH let's plays though. Kinda funny that I'm getting ads for a site I go to daily.

    I don't use ABP and them doing this is purely hypocritical.

  • AmiralPatate FIRST Member Star(s) Indication of membership status - One star is a FIRST member, two stars is Double Gold

    9 months ago

    Advertisement is fundamentally manipulative in nature which is the top reason I avoid ads as much as possible. I prefer to support creators directly, e.g. being a RT firstie. Either way I don't feel bad about blocking ads, but I do feel good about actually supporting something I like.

  • NaRu7o FIRST Member Star(s) Indication of membership status - One star is a FIRST member, two stars is Double Gold Hokage

    9 months ago

    The major counter argument is that ads, while they help the content creator, don't offer anything for me as a viewer. Mostly they make me hate the product that's being featured so I'm less likely to buy it. The few things I'm going to buy aren't generally advertised where I'm watching content, and the ones that I do buy that have ads are few and far between. Not only that, the ads are a way for the company who's advertising something to generate money, but if I'm not buying into the product, then what good does it do them? If I never run any ad blocker software and watch everything that's thrown at me, I'd spend hours waiting for what I really want to see every week (assuming I'm only using the advertised side of the services I'm subscribed to) as well as I'm already buying certain things and that's it, so watching an ad doesn't get me to go out and buy whatever I'm seeing immediately, which makes what's being shown a moot point. Not to mention that I'm not clicking on the ad or showing that I'm supporting the content creator (more than simply the view count on the ad) because I'm a return customer that they don't need to win over or can't be won over since I'm not going to buy into it. 


    If the content creator needs to go out and get a job to support themselves, then they should. A passion project, like streaming or creating videos, is not something that should be done as a way to make money for the sake of making money. You should be doing those things because that's what you want to do, regardless of the means needed to accomplish it. The real world is full of that. If you want to have a house, you need income. If you want a car, you need income. If you want to stream and make videos, that also requires income. A job is the most stable and "safest" way to have income (granted you can be fired at any moment for any reason, which is probably the stupidest contract ever). If you luck out and manage to have an income because of what you're passionate about, then there's no need to worry about it while you're doing it. If you have to set up a paywall so you can create content without ads, then try it out. If you can't get it to work, then giving it out for free and selling ad space isn't really going to help bring in more revenue anyway since those interested in you aren't willing to support more than what they can get without paying. I personally would prefer a bunch of paywalls that are $5-8 a month so I can easily pick and choose the things I want to keep around and ignore everything else. 

    • pan-spaceman

      9 months ago

      The benefit you get is that you see the content for free. Also "If the content creator needs to go out and get a job to support themselves, then they should. A passion project, like streaming or creating videos, is not something that should be done as a way to make money for the sake of making money." That doesn't work out so well. As this video has acknowledged, more work equals less project time. Sure passions shouldn't be about just profit, but enough profit is required to keep it going. It's basically paying the person enough money to convince them that this content is worth making.

    • kylebelerin FIRST Member Star(s) Indication of membership status - One star is a FIRST member, two stars is Double Gold

      9 months ago

      So should people who work on TV and film productions(Actors, cameramen, editors, writers, directors, costumers etc etc) not be getting paid for that work because its a "Passion project"? Those are full time jobs, 40 hours a week (or actually usually alot more) and you think they don't deserve to be paid because they enjoy their work?

  • GinjaNinja23 FIRST Member Star(s) Indication of membership status - One star is a FIRST member, two stars is Double Gold

    9 months ago

    "I use adblock but turn it off for content creators I enjoy"... Yeah, and I bet you read porn mags for the articles too right?

    • NaRu7o FIRST Member Star(s) Indication of membership status - One star is a FIRST member, two stars is Double Gold Hokage

      9 months ago

      Considering there are plenty of free porn sites, yea, I would be using a magazine (a traditionally written-word heavy medium) as a source for reading material.

  • Mcpeppers FIRST Member Star(s) Indication of membership status - One star is a FIRST member, two stars is Double Gold

    9 months ago

    I'm currently using Adblocker for most sites that aren't small content creators. So.. I am eager to upgrade to the Adblocker Destroyer...or whatever the Adblocker...ad...blocker... will be. Time to get started! :)

  • Nameless20 FIRST Member Star(s) Indication of membership status - One star is a FIRST member, two stars is Double Gold

    9 months ago

    Ok now, all about people getting money they worked for, and banner ads, such as the ones you see on the left and right borders of a website don't bother me all that much. Adblock plus, for me anyway, is for those websites where you go for a click, and something shows up at the same time, then you spend the next 5 hours looking up virus removal.

    So yeah, fuck that, if ABP can stick to their guns about no 'annoying' ads, which i take to include this malware bullshit, then I'll keep using it, minus trusted sites of course.

    • adoorable_door FIRST Member Star(s) Indication of membership status - One star is a FIRST member, two stars is Double Gold Chromophobic

      9 months ago

      this. and ads with music in them hidden somewhere off in the distance

  • CoffeeBurps FIRST Member Star(s) Indication of membership status - One star is a FIRST member, two stars is Double Gold

    9 months ago

    Comments on ABP allowing ads in:
    "Sell out, with me oh yea, sell out, with me tonight
    [Advertisers] gonna give me lots of money and
    Everything's gonna be all right"


    Now for my personal take on Adblocker in general.  I have adblocker turned off for YouTube, and various other sites that are run by an independent creator (generally webcomics, but some others.).  But for everything else, I have adblocker on.  Because of autoplaying ads with obnoxious audio, and ads that pop up and take up the entire screen while I'm reading an article or something.  Those ads can fuck right off.

  • Cole2999 FIRST Member Star(s) Indication of membership status - One star is a FIRST member, two stars is Double Gold

    9 months ago

    1) There will simply be new ad blockers.

    2) It's legitimately stealing. Not only from the content creators, but from the prior ad networks

    3) I'm not sure this is as black and white as it seems. This very well could be a way to force people to start turning off Ad Blocker, meaning less users and more money for content creators. Now, you say "Why would they do that? That means they have less users!" But they'll still be making more money than before, as will the content creators. The only group who loses from this decision is the audience, who now has to watch ads regardless of their choice. Everyone else makes more money than they were.

    • Falkorgaming FIRST Member Star(s) Indication of membership status - One star is a FIRST member, two stars is Double Gold

      9 months ago

      Ublock origin has been the better choice for a long time now.

  • grifman275 FIRST Member Star(s) Indication of membership status - One star is a FIRST member, two stars is Double Gold

    9 months ago

    There are certain websites, like Forbes, that don't allow you to enter their site unless you turn off the AdBlocker. I think Youtube, or any other site like them, should really implement something like this.

    • TubaMatt Musician

      9 months ago

      Hulu as well.  I do wonder if it costs the company that runs the site using that detection method, and if so, how much.

    • IanMacIntyre FIRST Member Star(s) Indication of membership status - One star is a FIRST member, two stars is Double Gold

      9 months ago

      @TubaMatt My guess is it's another thing that could break or slow down a site (that second one would be very back streaming sites) so they just don't mess with it.

  • MichaelWaite FIRST Member Star(s) Indication of membership status - One star is a FIRST member, two stars is Double Gold Ponetastic

    9 months ago

    As somebody who actually turns OFF adblock for content from creators that I actually greatly enjoy...


    This is complete bullshit. Go die, Adblock Plus. Seriously.


    For the people who are super anti-ad... If you watch somebody on youtube, or visit a blog constantly, or anything like that... consider turning off the adblocker at least once a day. Is eliminating a few seconds of annoyance really worth killing off your favorite content?


    Now, websites that are so poorly coded that leaving ads on can crash your computer if you don't catch it in time, or sites that don't give a fuck about the malware ads, that's a different story. But if you're fairly sure that your computer will be fine, why not watch a few ads now and again? Some of them have gotten pretty funny, these days...

    • TubaMatt Musician

      9 months ago

      Either that or make use of potential donation/Patreon type options.  Personally, I'd much rather provide financial support that way, rather than watch the same three ads on every single video.

  • CClark FIRST Member Star(s) Indication of membership status - One star is a FIRST member, two stars is Double Gold Disgruntled Sponsor

    9 months ago

    going to continue to use adblocking software for as long as video/sound ads / interrupting ads (that make me either wait or interrupt what im doing. showing up in the middle of things) Exist.   

  • GBscientist

    9 months ago

    I will stop blocking advertisements on Rooster Teeth when they stop inserting video advertisements into the middle of podcasts.


    Note that I have absolutely no problem with ad reads done by RT personalities as part of the podcast, I am watching the podcast to see them and they add some of their own personality to the ad read, which makes it less advertising and more content.


    For an ad to work, they have to have some entertainment value of their own, and the stupid Juicy Fruit ads that were inserted into the Off Topic podcast when I watched it yesterday were atrocious.

    • adoorable_door FIRST Member Star(s) Indication of membership status - One star is a FIRST member, two stars is Double Gold Chromophobic

      9 months ago

      they don't have ads in the middle of podcasts, if you're a sponsor...

  • SadisticKnight FIRST Member Star(s) Indication of membership status - One star is a FIRST member, two stars is Double Gold

    9 months ago

    I use Ublock it's faster and doesn't put ANY ads. I'd like not to use it, but the fact is that today sites have tons of ads that are not safe and can give me viruses. Not to mention just annoying ads in general such as the pop ups, the auto video ads, and long unskippable ads. Just recently I had to completely stop using MangaTown and ManagHere for reading One Punch man because of the fact that every time I clicked a page I would be redirected to a virus site.

  • MartyGras2

    9 months ago

    Not surprised at all.

    I hate autoplay ads, especially with audio.  

  • DamnedEyez FIRST Member Star(s) Indication of membership status - One star is a FIRST member, two stars is Double Gold Sam Hall

    9 months ago

    You'd really have to be clueless or an idiot not to run some kind of ad-blocker these days, simply for the malware risk. It's not like you can stick to 'safe' sites, since that would require them to curate their own ads etc.  (People were getting malware from ads on Forbes earlier this year.)


    Nevermind the sites that fill a page so full of ads that the majority of bandwidth/load time is for the ads and not the content...and don't get me started on content creators that shoehorn external ads randomly in the middle of videos... that just shows they lack integrity and have no respect for their viewers or content. Something like that requires creating around the ad break so it doesn't cut off mid-sentence.


    That said, there are reasons whitelists and exceptions are available...and plenty of places have other ways to support them.

    • CreepyStains FIRST Member Star(s) Indication of membership status - One star is a FIRST member, two stars is Double Gold

      9 months ago

      You don't have to curate your own ads to prevent malware ads. The malware risk is lower than you think, but yeah, it's still there.

  • farson135 FIRST Member Star(s) Indication of membership status - One star is a FIRST member, two stars is Double Gold

    9 months ago

    Did anyone writing for this video actually read what they were doing?


    To put it simply, adblock is expanding its "whitelisting" program (which has been in place since 2011). Whitelisting automatically allows ads that fit certain criteria to show up. In other words, adblock does not block all ads (unless you opt in for that), just the ones that are most intrusive and the non-intrusive ones are still viewable. So if you run "good" ads, you still get revenue. You can read it here- https://adblockplus.org/accept...


    The payments to adblock are by certain companies who want to allow their ads immediately instead of waiting on adblock's software to do it (their automatic processor is imperfect). 


    I understand that Roosterteeth has a vested interest in hating adblock but it does serve a valuable purpose in protecting people from viruses and such. There is a reason most "how to protect yourself on the internet" lists include adblock. 

    • pointaken47 FIRST Member Star(s) Indication of membership status - One star is a FIRST member, two stars is Double Gold Arcade Master Race

      9 months ago

      There are alternative ways out there to avoid virus and malware infections (like antivirus programs), and also everyone has the liberty of taking multiple or numerous precautions. It doesn't have to be restricted to just Adblocker and have it be a be all end all solution. Granted, I do understand that there are groups of users who just can't afford such software. But my point is that having "to block viruses" as the main reason is unjustifiable. Just my two cents.

    • farson135 FIRST Member Star(s) Indication of membership status - One star is a FIRST member, two stars is Double Gold

      9 months ago

      @pointaken47 Anti-virus software is imperfect. If you spend any time in the less traveled and some heavily traveled (looking at you Forbes) portions of the internet, you will eventually see some form of malware. I was trying out a different browser (one that did not have adblock) a few months ago and I got one of those fake ransomware popups. Obviously I did not fall for it, but not everyone is like me. My mother for instance. I was at her house one day and she asked me, "why is the anti-virus software blocking the Sam's Club website"? I was confused so I asked her how she got to the site. She clicked on an emailed ad that was titled, (series of letters and numbers)samsclub(series of letters and numbers). Yeah. 


      I have been hit with auto-downloading malware as well. That is why I have disabled Java and Adobe except when I need them. 


      Adblock is another valuable tool for protecting yourself on the internet. I applaud adblock for taking the time to develop this whitelisting program. Now if they could just figure out how to unblock all youtube videos and further refine their algorithms I would be even happier (I already have Youtube Red). I do not mind the ads, I mind the malware.

  • Jrex FIRST Member Star(s) Indication of membership status - One star is a FIRST member, two stars is Double Gold Gus Sponsor

    9 months ago

    well just use.. Adblock. i also i pay money to hear 3+(and prob growing) ad reads a video on here so..

  • at_ob FIRST Member Star(s) Indication of membership status - One star is a FIRST member, two stars is Double Gold AHsocks>FHsocks

    9 months ago

    i wonder if they make more money via ads or via first/sponsorship, & merchandise? (I'm not including any of their awesome panels etc)

    • Arizona_Joe FIRST Member Star(s) Indication of membership status - One star is a FIRST member, two stars is Double Gold

      9 months ago

      I imagine Sponsorships are worth more to them or they wouldn't be pushing them so hard and making so much exclusive content. We still get in video ads "Shout out to Blue Apron" but atleast our sponsorship cuts out the annoying ads that pull you away from the video. Besides I've bought more shit simply cause it was coming from the sultry voice of Gus instead of some paid actor in a scripted terrible ad.

  • Glyphwright FIRST Member Star(s) Indication of membership status - One star is a FIRST member, two stars is Double Gold Hipster of Masochism

    9 months ago

    Websites have their needs, and I have mine. One of my needs is being able to browse a website without a hundred flashing pieces of obnoxious nonsense screaming at me from every corner. This is why I have always, and will always use Adblock. 


    P.S. I'm a sponsor, but I don't pay for ad-free browsing, I pay for extra content. Paying for ad-free browsing is like paying not to have people spit in your face when you're taking a walk. I don't care how much hypothetical money they're making from spitting in my face, I just don't want to experience that, ever.


    P.P.S. Incoming hordes of butthurt twelve year-olds with feverishly casuistic nonguments.

    • Ryu416 FIRST Member Star(s) Indication of membership status - One star is a FIRST member, two stars is Double Gold Sponsor

      9 months ago

      Trust me, most people on the planet do not like intrusive advertisement. Especially since most of it is nothing more than flashing pop culture and images at you and then telling you to buy their product. Hilariously the in video ad reads are the best advertisement I've seen. I have seen employees using the products in ad reads, that gets me to consider what they are pushing rather than "Wiggle Walk" playing during a god damn car commercial.

  • Havengul_lich FIRST Member Star(s) Indication of membership status - One star is a FIRST member, two stars is Double Gold

    9 months ago

    i have ad blocker its called being a double gold member

  • CDR_Xander FIRST Member Star(s) Indication of membership status - One star is a FIRST member, two stars is Double Gold

    9 months ago

    -ER

  • shmanel FIRST Member Star(s) Indication of membership status - One star is a FIRST member, two stars is Double Gold

    9 months ago

    I use an adblocker because its been 3 PC's since I had any problems with malware, and I'd like to keep it that way.  I know that the odds of encountering bad ads are tiny, but I've seen it happen enough that I take no chances.  And even beyond that, using something to block certain elements on a page is a must.  ESPN doesn't seem to care if I un-check autoplay videos, they keep coming.  And have you ever tried to browse a Kinja site without an adblocker?  That said, if/when I come across a creator that I actually like, I vastly prefer to buy some merch or a sub (hello, little yellow star) instead of tossing a fraction of a penny their way via page impression.


    uBlock Origin.  Sorry to some small parts of the internet, but really, fuck the rest of it.

  • Chad1888 FIRST Member Star(s) Indication of membership status - One star is a FIRST member, two stars is Double Gold

    9 months ago

    I do and always will use every type of adblocker I can. The reason being that I'm a 25 year old male....have you any idea the amount of viruses and spyware you can end up getting from porn sites??


    I do try making up for the fact though, I donate to the streamers I like, sign up for any sponsorship deals like RT's first membership and support any crowdfunding they are doing such as patreon.


    But after having a laptop just get utterly corrupted before in the past I take no risks, so ad blocker plus firewalls and constant scans.

    • Cole2999 FIRST Member Star(s) Indication of membership status - One star is a FIRST member, two stars is Double Gold

      9 months ago

      To be fair, I just stick to one site (good ole PornHub) and I always use incognito. It's not that I have anything to hide, I just hate porn showing up in my search bar.

      Incognito also means I don't have AdBlock on. There's an option to, but let's be real: sometimes the ads are better than the porn.

    • IanMacIntyre FIRST Member Star(s) Indication of membership status - One star is a FIRST member, two stars is Double Gold

      9 months ago

      @Cole2999 you don't want porn to start showing up in your search auto-fill when you're trying show someone a video, that's just akward for everyone

  • Mac_or_Mac

    9 months ago

    I try and use a ad blocker that only disables malware prone ads but i don't mind waiting for a 5 second ad. or supporting custom ads such as rooster teeth 

    • Arizona_Joe FIRST Member Star(s) Indication of membership status - One star is a FIRST member, two stars is Double Gold

      9 months ago

      You have a fair point as far as people hurting the amount of money a content provider earns but this goes beyond Youtube in most cases with sites that throw ads at you and prevent you from actually looking at the content that brought you there in the first place. Ad blocker actually lets you see the video without 3 pages opening, an ad covering the video you can not exit, and best when an ad plays before your video and freezes as soon as the ad ends so your video doesn't play and when you refresh the page you get to watch another ad that may or may not freeze again. Even Rooster Teeth was guilty of the freezing ads many years ago. I bought a Sponsorship simply cause I was sick of those Best part of Disneyland and Eddie's Taco's commercials never letting me watch a RVB episode.

  • Homer93

    9 months ago

    Just checked out this video on YouTube and lo and behold the comments are a bunch of jerks saying that they'll need a new blocker to block the "annoying ads" so they can view their free content in peace. Honestly those those so called fans truly disappoint me.  michael-32.png 

  • The14th FIRST Member Star(s) Indication of membership status - One star is a FIRST member, two stars is Double Gold

    9 months ago

    Off with their heads

  • TheSnowFox FIRST Member Star(s) Indication of membership status - One star is a FIRST member, two stars is Double Gold Lone Wanderer

    9 months ago

    sounds like ABP is hijacking the websites to me. 

  • DarkTempler7 FIRST Member Star(s) Indication of membership status - One star is a FIRST member, two stars is Double Gold

    9 months ago

    Who wants to take bets on how long it'll take ABP to abandon this idea and/or go under?

    • jest2 FIRST Member Star(s) Indication of membership status - One star is a FIRST member, two stars is Double Gold

      9 months ago

      2 weeks.

    • Quakeland FIRST Member Star(s) Indication of membership status - One star is a FIRST member, two stars is Double Gold

      9 months ago

      1 year, because I think it will take a while before people catch on

    • Ryu416 FIRST Member Star(s) Indication of membership status - One star is a FIRST member, two stars is Double Gold Sponsor

      9 months ago

      They won't. Adblock plus has always allowed some ads. I get a few picture ads on google from time to time. Adblock Plus aggressively blocks the worst and most intrusive ads. I never see any moving image or video ads, just static ones. However Adblock is allowing sites to pay them to get their "good ads" unblocked right away instead of waiting for the Adblock algorithm to kick in and unflag the ads. So basically if companies bothered to only allow good ads on their site, everything would be fine. Strangely enough the Know didn't get all their facts straight. Small wonder considering how biased they are against it. Never trust any report from anywhere just because someone said it once, do your own research.